QUESTION 30
A bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email: English and Spanish. The bank wants to automate sending the emails. Which process could the bank use?

QUESTION 31
Northern Trail Outfitters has a strict policy that requires the legal team and marketing team to approve emails featuring professional athletes
What Approval Workflow should be used for this requirement?

QUESTION 32
When using a mobile-optimized template, what causes the mobile layout to display?

QUESTION 33
A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most suitable in this situation?

QUESTION 34
How is Primary Key used?

QUESTION 35
Select three (3) best practices for interacting with potential and active subscribers?

QUESTION 36
The marketing team would like to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?

QUESTION 37
What is a capability of a data relationship?

QUESTION 38
A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?
Choose 3 answers

QUESTION 39
Which feature can a marketer use to individualize content in an email? (Choose 3)

QUESTION 40
Northern Trail Outfitters allows non registered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days.
Which feature provides a way to automatically maintain a data extension’s records?

QUESTION 41
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? (Choose two.)

QUESTION 42
A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should be used to achieve the backup automatically?

QUESTION 43
A team wants to import a file with column names that do not match the fields into a data extension.
What step is needed to align the file data to the field names in the data extension?

QUESTION 44
Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company’s monthly campaigns. NTO wants to ensure no mistakes are made.
Which two elements of the send can be reviewed with Approvals? (Choose two.)

QUESTION 45
Northern Trail Outfitters stores all customer information in a data extension and would like to know how many people are subscribed to a particular newsletter.
Which feature would provide this information?

QUESTION 46
Which feature can be included in a content box? (Choose 3)

QUESTION 47
Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?

QUESTION 48
What is required on an email message by the United States CAN-SPAM Act? (Choose 2)

QUESTION 49
Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
Which actions should help build confidence in NTO’s dynamic email capabilities?

QUESTION 50
Northern Trail Outfitters (NTO) has created a new onboarding series for customers who have purchased its fitness tracker. Customers were automatically opted in and received three emails from NTO within one day.
The onboarding series includes personalized recommendations but lacks an easy way to opt out or update preferences.
In this scenario, what best practice was achieved?

QUESTION 51
Each time Northern Trail Outfitters sends their monthly promotional email, the volume of support calls spike. The executive team wants the marketing team to slowly send emails throughout the day to avoid customers waiting on hold.
Which feature should be used?

QUESTION 52
Northern Trail Outfitters wants to use a File Drop Starting Source in Automation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.
What would be the correct sequence of Activities for this File Drop Starting Source?