This page was exported from Actual Test Materials [ http://blog.actualtests4sure.com ] Export date:Fri Nov 15 21:37:56 2024 / +0000 GMT ___________________________________________________ Title: Updated Apr-2023 Marketing-Cloud-Personalization Exam Practice Test Questions [Q44-Q67] --------------------------------------------------- Updated Apr-2023 Marketing-Cloud-Personalization Exam Practice Test Questions Verified Marketing-Cloud-Personalization dumps Q&As 100% Pass in First Attempt Guaranteed Updated Dump Q44. What are the three types of ingredients available for a recipe?  Catalog-based and Trending  Recommendations  Co-Occurrence  Machine Learning  Promotions Q45. A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?  The agent uses a customized next best offer widget powered by the interaction studio connector  Leverage service cloud to inform IS in real-time  Use machine learning to serve product/ content recommendations in email sent by your ESP  Manually sync data from Interaction studio to service cloud Q46. What three features are used to support mobile web personalization?  SiteMap  Web SDK  Mobile SDK  Mobile Data Campaign  Templates Q47. A brand wants to do an ad-hoc export of a segment. What option could they use?  The export segment functionality via CSV format  The export segment functionality to Amazon S3  The export segment functionality via the SOAP API  The export segment functionality via JSON payload Q48. What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]  Data-in, understand, engage, data-out, analyse  Know, understand, personalise, engage, analyse  Identify, understand, decide, act, analyse  Profile, insight, understand, act, analyse Q49. Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?  Product ETL  Transaction ETL  Manual segment ETL  External email campaign events ETL Q50. What is the best practice naming convention for attributes?  UpperCamelCase  Lower_snake_case  Upper_snake_case  lowerCamelCase Q51. A brand’s website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?  Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb)  Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity  Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity  marketing cloud Personalization uses third party software to match anonymous and known identities Q52. Which two items can be included in the total engagement score calculation?  Identity merge date  Visits  Actions  Time of Day Q53. A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?  Third party segment  Control group segment  A/B test segment  Location-based segment Q54. In the user interface what is the visual representation of the data about a single visitor including preference?  Unified view of customer  unified customer profile  Single source of truth  Single view of customer Q55. How does IS define web template?  A repeatable framework used to create a web campaign  A google Chrome Extension  The events and behavior of what will be captured on the websites  An area on your site that a developer has configured. Q56. What are the components of an interaction studio web campaign? [check]  Email capture, homepage, and product requisite  Experience, template, and content Zone  Configured recipe, visitor profile, and content window  Affinity, infobard and attribution window Q57. What three components can a web developer define by pageType?  Item Actions  Campaign  Goals  Content Zones  Capturing Attribute Q58. What are IS machine learning powered algorithms called?  Machine Learning Tools  Einstein Recipe  Einstein Decisions  Data Science Workbends Q59. How are anonymous visitors tracked?  Interaction studio assigns a unique alphanumeric identifier using a first-party cookie  Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie  The customer must assign a unique alphanumeric identifier using a first-party cookie  The browser assigns a 3rd party cookie Q60. What are two types that real time interaction management helps marketers to personalize the customer  Data Aggregation  Data Storage  Next best Action  Orchestration Q61. What attribute and value is passed in the event API request for returning server sidecampaigns? [check]  Source = Server  Server Side messages = 1  Server side are always returned  Server side = true Q62. Which ingredient shows a vistor products or content based on a “people like me” algorithm?  Similar Items  Trending  Collaborative Filtering  Co Browser Q63. Which three components of a recipe are optional when configuring a new algorithm?  Decisions  Ingredients  Variation  Boosters  Exclusions Q64. Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?  Audience  Salesforce data  API  Date based Q65. Which data feed integrates external system data into a user’s profile levargaing identity attributes?  Identity feed  Catalog Feed  Interaction feed  User Feed Q66. Which scenario is a valid interaction studio use case?  Recommendations in email which are personalised at send time  Behavioural targeting with 3rd party audience data  Recommendations in email which are personalized at open time  Machine learning driven insights within a customer database Q67. Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?  Einstein recipes  Catalog items  Promotion  Einstein Decision  Loading … Pass Accredited Professional Marketing-Cloud-Personalization Exam With 90 Questions: https://www.actualtests4sure.com/Marketing-Cloud-Personalization-test-questions.html --------------------------------------------------- Images: https://blog.actualtests4sure.com/wp-content/plugins/watu/loading.gif https://blog.actualtests4sure.com/wp-content/plugins/watu/loading.gif --------------------------------------------------- --------------------------------------------------- Post date: 2023-04-19 13:40:22 Post date GMT: 2023-04-19 13:40:22 Post modified date: 2023-04-19 13:40:22 Post modified date GMT: 2023-04-19 13:40:22