[Feb 25, 2025] Free Salesforce Data-Cloud-Consultant Exam Questions & Answer [Q69-Q86]

QUESTION 69
A customer has a custom Customer Email c object related to the standard Contact object in Salesforce CRM. This custom object stores the email address a Contact that they want to use for activation.
To which data entity is mapped?

Contact

Contact Point_Email

Custom customer Email__c object

Individual

QUESTION 70
During an implementation project, a consultant completed ingestion of all data streams for their customer.
Prior to segmenting and acting on that data, which additional configuration is required?

Data Activation

Calculated Insights

Data Mapping

Identity Resolution

QUESTION 71
Cumulus Financial is currently using Data Cloud and ingesting transactional data from its backend system via an S3 Connector in upsert mode. During the initial setup six months ago, the company created a formula field in Data Cloud to create a custom classification. It now needs to update this formula to account for more classifications.
What should the consultant keep in mind with regard to formula field updates when using the S3 Connector?

Data Cloud will initiate a full refresh of data from $3 and will update the formula on all records.

Data Cloud will only update the formula on a go-forward basis for new records.

Data Cloud does not support formula field updates for data streams of type upsert.

Data Cloud will update the formula for all records at the next incremental upsert refresh.

QUESTION 72
Cumulus Financial offers both business and personal loans. Records in the Contact DLO can be useful for both groups since individual customers may have both business and personal loans. However, for legal reasons, the two groups must be kept separate.
How should Cumulus Financial solve this business requirement?

Duplicate the Individual DM0.

Duplicate the Contact DLO.

Create two identity resolution rules in the same data space.

Use two data spaces.

QUESTION 73
A consultant wants to make sure address details from customer orders are selected as best to save to the unified profile.
What should the consultant do to achieve this?

Select the address details on the Contact Point Address. Change the reconciliation rules for the specific address attributes to Source Priority and move the Individual DMO to the bottom.

Use the default reconciliation rules for Contact Point Address.

Select the address details on the Contact Point Address. Change the reconciliation rules for the specific address attributes to Source Priority and move the Oder DMO to the top.

Change the default reconciliation rules for Individual to Source Priority.

QUESTION 74
An organization wants to enable users with the ability to identify and select text attributes from a picklist of options.
Which Data Cloud feature should help with this use case?

Value suggestion

Data harmonization

Transformation formulas

Global picklists

QUESTION 75
Which operator should a consultant use to create a segment for a birthday campaign that is evaluated daily?

Is Today

Is Birthday

Is Between

Is Anniversary Of

QUESTION 76
Data Cloud receives a nightly file of all ecommerce transactions from the previous day.
Several segments and activations depend upon calculated insights from the updated data in order to maintain accuracy in the customer’s scheduled campaign messages.
What should the consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations?

Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights and segments before the activations are scheduled to run.

Set a refresh schedule for the calculated insights to occur every hour.

Ensure the activations are set to Incremental Activation and automatically publish every hour.

Ensure the segments are set to Rapid Publish and set to refresh every hour.

The best option that the consultant should do to ensure the ecommerce data is ready for use for each of the scheduled activations is A. Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights and segments before the activations are scheduled to run. This option allows the consultant to use the Flow feature of Data Cloud, which enables automation and orchestration of data processing tasks based on events or schedules. Flow can be used to trigger a change data event on the ecommerce data, which is a type of event that indicates that the data has been updated or changed. This event can then trigger the refresh of the calculated insights and segments that depend on the ecommerce data, ensuring that they reflect the latest data. The refresh of the calculated insights and segments can be completed before the activations are scheduled to run, ensuring that the customer’s scheduled campaign messages are accurate and relevant.
The other options are not as good as option A. Option B is incorrect because setting a refresh schedule for the calculated insights to occur every hour may not be sufficient or efficient. The refresh schedule may not align with the activation schedule, resulting in outdated or inconsistent data. The refresh schedule may also consume more resources and time than necessary, as the ecommerce data may not change every hour. Option C is incorrect because ensuring the activations are set to Incremental Activation and automatically publish every hour may not solve the problem. Incremental Activation is a feature that allows only the new or changed records in a segment to be activated, reducing the activation time and size. However, this feature does not ensure that the segment data is updated or refreshed based on the ecommerce data. The activation schedule may also not match the ecommerce data update schedule, resulting in inaccurate or irrelevant campaign messages. Option D is incorrect because ensuring the segments are set to Rapid Publish and set to refresh every hour may not be optimal or effective. Rapid Publish is a feature that allows segments to be published faster by skipping some validation steps, such as checking for duplicate records or invalid values. However, this feature may compromise the quality or accuracy of the segment data, and may not be suitable for all use cases. The refresh schedule may also have the same issues as option B, as it may not sync with the ecommerce data update schedule or the activation schedule, resulting in outdated or inconsistent data. Reference: Salesforce Data Cloud Consultant Exam Guide, Flow, Change Data Events, Calculated Insights, Segments, [Activation]

QUESTION 77
How does identity resolution select attributes for unified individuals when there Is conflicting information in the data model?

Creates additional contact points

Leverages reconciliation rules

Creates additional rulesets

Leverages match rules

QUESTION 78
Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring Marketing Cloud data into Data Cloud.
What are two of the available datasets in Marketing Cloud Starter Data Bundles?
Choose 2 answers

Personalization

MobileConnect

Loyalty Management

MobilePush

QUESTION 79
A Data Cloud customer wants to adjust their identity resolution rules to increase their accuracy of matches. Rather than matching on email address, they want to review a rule that joins their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key.
Which two steps should the consultant take to address this new use case?
Choose 2 answers

Map the primary key from the two systems to Party Identification, using CRM ID as the identification name for both.

Map the primary key from the two systems to party identification, using CRM ID as the identification name for individuals coming from the CRM, and Marketing ID as the identification name for individuals coming from the marketing platform.

Create a custom matching rule for an exact match on the Individual ID attribute.

Create a matching rule based on party identification that matches on CRM ID as the party identification name.

QUESTION 80
A customer has a custom Customer Email c object related to the standard Contact object in Salesforce CRM.
This custom object
stores the email address a Contact that they want to use for activation.
To which data entity is mapped?

Contact

Contact Point_Email

Custom customer Email__c object

Individual

QUESTION 81
Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count.
What is a reason for this?

Marketing Cloud activations apply a frequency cap and limit the number of records that can be sent in an activation.

Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the individual does not have a related Contact Point, it will not be activated.

Marketing Cloud activations automatically suppress individuals who are unengaged and have not opened or clicked on an email in the last six months.

Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud.They do not allow activation of new records.

QUESTION 82
Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use.
Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments?

Create new segments using nested segments.

Create a High Investment Balance calculated insight.

Package High Investment Balance Customers in a data kit.

Create new segments by cloning High Investment Balance Customers.

QUESTION 83
Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud.
Which engagement channel data will require custom integration?

SMS

Email

CloudPage

Mobile push

QUESTION 84
Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud.
Which engagement channel data will require custom integration?

SMS

Email

CloudPage

Mobile push

QUESTION 85
What does the Ignore Empty Value option do in identity resolution?

Ignores empty fields when running any custom match rules

Ignores empty fields when running reconciliation rules

Ignores Individual object records with empty fields when running identity resolution rules

Ignores empty fields when running the standard match rules

QUESTION 86
Which data stream category should be assigned to use the data for time-based operations in segmentation and calculated insights?

Individual

Transaction