QUESTION 65
What are benefits of using multi-touch attribution? (Choose two)

QUESTION 66
A marketing team wants to modify their sales process to add an extra step where CRM-based operators will qualify leads before passing them to field sales agents. The marketing team needs guidance since this is a new function for them, but they cannot spend much time updating Marketo since SDR reps are being hired in two weeks.
Which step is essential before this change goes into effect?

QUESTION 67
A client observes low engagement rates due to spam complaints.
What action is recommended?

QUESTION 68
What criteria are essential when evaluating campaign logic for lead engagement? (Choose two)

QUESTION 69
What factors must be considered when allocating resources for a Marketo project? (Choose two)

QUESTION 70
What is the primary purpose of a lifecycle model in Marketo?

QUESTION 71
An Adobe Marketo Engage Architect is integrating a Marketo Engage instance for a non-profit client with two different third-party platforms.
The requirements are outlined below:
Scenario 1: Automatically clone existing default programs on Marketo, build the email using the RSS feed of blog section, and schedule the email on every Thursday.
Scenario 2: Before deleting any record on Marketo, push the data to “Donor System”.
How should the Marketo Engage Architect approach the platform integration?

QUESTION 72
What actions can improve email deliverability? (Choose two)

QUESTION 73
What should be evaluated before integrating new technology into a Marketo instance? (Choose two)

QUESTION 74
What is a potential challenge when integrating a third-party analytics tool with Marketo?

QUESTION 75
When should partitions be used in Marketo?

QUESTION 76
A business needs to measure the performance of email campaigns across regions.
Which solution should be implemented?

QUESTION 77
What should be considered when setting up lead routing for multiple regions? (Choose two)

QUESTION 78
Which feature in Marketo is most suitable for running global marketing campaigns?

QUESTION 79
An Adobe Marketo Engage architect needs to build a subscription center that contains an option to “pause notifications for 30 days” to dissuade people from unsubscribing. If a person fills out the form and selects this feature, Marketing wants to Marketing Suspend them for 30 days and subtract five points from the lead. Existing records whose notifications are currently paused should be excluded from the flow to avoid double processing.
Which order of steps is required to build this program?

QUESTION 80
A company is re-evaluating their lead management process after realizing their current reporting is insufficient. While reviewing the current setup, a Marketo Engage consultant has discovered two things:
Everyone in the database is included in the Revenue Cycle Model (RCM), including employees and partners, which is skewing the data.
Leads can be recycled for more than a dozen reasons, but these are not currently captured in Marketo. This makes it difficult for the marketing team to decide how to further nurture the lead.
Based on this input, what should the consultant recommend first regarding the RCM?

QUESTION 81
A marketing operations manager has inherited an 8-year-old Marketo instance. During an audit, they discover that each region has their own naming standards, and often marketers will create unique program names like “Mario Dec13 Sales Event – OLD DO NOT USE”. Reporting is inaccurate and often requires extensive filtering to get simple results.
In order to create consistent program organization rules, what is the recommended best practice for program naming schemes?

QUESTION 82
A company has recently hired an Adobe Marketo Engage Administrator to review their Marketo channels for reporting. The administrator finds in their review that the webinar event invites, follow ups, and links to recording post-event are all set as separate Email Programs with an additional steps of ‘attended’ and ‘RSVP’d’ on the newsletter channel to be used depending on the email type. When the administrator asks why, they find out it is because there has not been an integration to their webinar system, and will not be one for two weeks due to circumstances beyond the administrator’s control. There will be another webinar in four days.
What is the problem of this setup from a reporting perspective?

QUESTION 83
What is a key feature for improving Marketo instance management?

QUESTION 84
A company helps organizations connect and integrate their data. Their marketing team is focused on driving lead generation and marketing influence on pipeline and revenue growth, and their sales cycle is typically 6 months. The table shows a Program Opportunity Analysis report for programs that were run in Q1 and Q2. It is now the middle of Q3, and they are looking at how they would modify their marketing spend in Q4 given the sales team are behind their target.

How can the marketing team help the sales team meet their Q4 targets?

QUESTION 85
Which issues commonly arise during a Marketo instance audit? (Choose two)