QUESTION 29
Which feature allows restricting report access to specific team members in Adobe CJA?
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QUESTION 30
Which steps should be taken to ensure that customer journey analysis results are accurate in Adobe CJA?
(Select two.)
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QUESTION 31
What should be used to create a customer segment of users who made purchases within the last 90 days?
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QUESTION 32
Which component allows creating customer behavior summaries across data views in Adobe CJA?
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QUESTION 33
What is the primary role of a data view in Adobe CJA reports?
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QUESTION 34
An insurance organization wants to report on its customers who have connected to its agents through its website, mobile app, or phone calls in the last 7 days. The organization wants the number of customers connecting through each channel to be highlighted on the top of dashboard, so that key data stands out.
As a CJA business practitioner, what visualization would you recommend to be used in Workspace?
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QUESTION 35
Which visualization is best suited for tracking customer purchase trends over time in Adobe Customer Journey Analytics?
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QUESTION 36
What filter container would you use for isolating a behavior in a specific section of your website?
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QUESTION 37
Which type of visualization best represents the distribution of product categories purchased by customers in a specific region?
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QUESTION 38
Your team is sharing monthly campaign performance reports with external partners, but some partners report missing files. After investigating, you discover that access permissions were not set correctly. What should you do next?
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QUESTION 39
A business team is curious what percentage of web visitors are known vs. anonymous. A visitor becomes known when they either create an account or log in for the first time on a new browser. Creating an account or logging in appends a Customer ID to the user’s web events.
What calculated metric can be built to display the percentage of web visitors that are known?
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QUESTION 40
An organization follows a fiscal year which starts in month of October and ends in September. As a CJA Business Practitioner you are asked to implement the current fiscal year as date range in annual reports. What is the recommended way to achieve it through custom date range?
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QUESTION 41
Which Adobe Customer Journey Analytics (CJA) component should be used to calculate average revenue per user (ARPU) from a dataset?
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QUESTION 42
Which steps should be taken when creating reports for external business partners?
(Select two.)
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QUESTION 43
An analyst creates a filter for people that have engaged with a product. How can the analyst share this subset of people with AEP for customer targeting and personalization?
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QUESTION 44
Which Adobe CJA feature allows tracking customer interactions across multiple channels?
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QUESTION 45
What are the supported export file types for ‘Send file now’ or ‘Send file on schedule’ within a Customer Journey Analytics Workspace?
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QUESTION 46
Which Adobe CJA features support audience segmentation in reporting?
(Select two.)
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QUESTION 47
A company ran an A/B test on their paid social media messaging, showcasing products from two different categories, with the goal of understanding which product category drove more sales on which platform.
All the ads were tagged with appropriate campaign parameters. The product analyst tasked with assessing test performance has several data views from which to choose.
Which one would best support product category analysis?
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QUESTION 48
Your company launched a loyalty campaign targeting high-value customers. However, your analysis shows a low engagement rate, despite high traffic from returning customers. Upon investigation, you discover that the eligibility criteria were set incorrectly. What action should you take?
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QUESTION 49
Which is the correct date range to show data from last Friday through this Saturday assuming Sunday is the first day of the week?
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QUESTION 50
You are trying to analyze how long it takes for a customer to make an online purchase. The process from brand awareness to purchase is long (taking multiple days and site visits) and for most customers, they visit your company site from multiple channels before purchasing.
However, you have already analyzed the funnel from first touch to conversion. Instead, you would like to analyze the period between the customer’s final site arrival and the purchase.
Which of dimension would be used in the lookback window of an attribution model to answer this question?
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QUESTION 51
Your company runs several promotional campaigns throughout the year. When reviewing the annual campaign performance report, your manager notices that only Q4 campaigns are visible. After investigating, you realize that the report was configured to use a static date range. What action should you take?
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QUESTION 52
Which segment configurations should be enabled to track returning customers in Adobe CJA?
(Select two.)
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QUESTION 53
Which data component is essential for tracking multiple transactions per customer in Adobe CJA?
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