C-C4H225-11 exam questions for practice in 2022 Updated 82 Questions [Q10-Q30]

Topic Areas	Topic Details, Courses, Books
Campaign Management > 12%	Explain VCE, ESL, CRM ads, Mobile Engage push and In app, Automations (AC and Interactions) Open Time content, Web Channel, Predict, SMS. Learning Journey Emarsys
Product Overview 8% – 12%	Explain how the Strategic Dashboard helps measure the impact of marketing campaigns, how to categorize the customer base based on value, what Tactics are used for. Explain the basics of contact segmentation, what channels are availabe for marketing users. What kind of ecommerce integrations are available? What are product recommendations for? What are the ways to measure results? Trend reporting, bounce management, allowlists, User management. Learning Journey Emarsys
Account Creation and Settings > 12%	Describe DNS settings, SSL certificates, Email channel setup and compliance, account security settings Learning Journey Emarsys
Data Collection and Contact Management > 12%	Explain Contact management, Smart Insight, Web Extend, Relational Data, SI onboarding, Magento onboarding. Learning Journey Emarsys

QUESTION 10
Some web recommender widgets can be placed on any page in your website. What are some examples of these widgets? Note: There are 2 correct answers to this question.

Also-bought widget

Home widget

Last-purchase widget

Personal widget

QUESTION 11
How do you build a segment for contacts who recently opened an email, visited the website or made a purchase?

Analytics > Customer Lifecycle > Average Order > Order made (x) days ago = 0-100

Analytics > Customer Lifecycle > Average Order > Buyer Status = Platinum

Analytics > Customer Lifecycle > Customer Lifecycle > Days since last engagement = 0-15

Analytics > Customer Lifecycle > Customer Lifecycle > Customer lifecycle stage = Defecting customer

QUESTION 12
You want to create a segment of low spenders for a lifecycle program. Where can you see a visual breakdown of buyer status and create the segment?

Analytics > Customer Lifecycle

Analytics > Revenue Analytics

Contacts > Combined Segments

Management > Smart Insight Settings

QUESTION 13
What are some of the configurations that are required before you can start sending emails via SAP Emarsys Customer Engagement? Note: There are 2 correct answers to this question.

Send Time Optimization

DNS configuration

Deliverability Advisor

Reply Management

QUESTION 14
You want to connect your own hosted databases to SAP Emarsys Customer Engagement using Relational Data Service (RDS). Which of the following connection types require a certificate authority (CA)? Note:
There are 3 correct answers to this question.

Google BigQuery

Amazon Redshift

Snowflake

PostgreSQL

MySQL

QUESTION 15
What is the purpose of relational data?

To improve personalization and segmentation

To automate multi-channel marketing programs

To display SAP Emarsys Customer Engagement recommendations

To add new products to SAP Emarsys Customer Engagement

QUESTION 16
A contact no longer wants to receive SMS marketing messages from you, so opts out. What types of messages can you still send? Note: There are 2 correct answers to this question.

Abandoned cart

Order delay notification

Password retrieval message

Membership upgrade

QUESTION 17
How does contact duplication work in SAP Emarsys Customer Engagement? Note: There are 2 correct answers to this question.

It runs once a day, checking against the full database.

Contacts with the same unique identifier are merged automatically on import.

Contacts with identical first name and last name are merged automatically.

It runs every time a new contact is about to be imported.

QUESTION 18
Which two mailboxes are the best practice for the Yahoo complaint feedback loop setup? Note: There are 2 correct answers to this question.

[email protected]

QUESTION 19
You are configuring the SAP Emarsys Customer Engagement plug-in for Shopify. What is the first data set you should enable?

Web Extend

Product data

Customer data

Order data

QUESTION 20
You want to filter all contacts who made their last purchase on Black Friday. Which filter is correct?

Days since last engagement

Spent in the last 24 months

Order(s) made X days ago

Days since last purchase

QUESTION 21
You want to build a comma-separated values (CSV) file and import it into SAP Emarsys Customer Engagement. Which of the following rules apply? Note: There are 2 correct answers to this question.

Do not use field values longer than 32 KB.

Always use UTF-8 encoding.

Do not use more than 128 columns.

When a field does not have a value, leave it empty.

QUESTION 22
Who is the Security Settings page of the Management menu available to?

Account owners and administrators

Account owners

Operators

Administrators

QUESTION 23
Which of the following can you only perform in Advanced Scheduling? Note: There are 2 correct answers to this question.

You can select a time zone for scheduling.

You can schedule emails to be sent in the future.

You can schedule test launches one after another.

You can schedule versions for A/B testing.

QUESTION 24
You want to update your contact database. Which of the following options are recommended when it comes to uniquely identifying contacts? Note: There are 3 correct answers to this question.

Use date of birth.

Use email address.

Use first name and last name.

Use an external ID.

Use an SAP Emarsys Customer Engagement internal ID.

QUESTION 25
You want to analyze your email response rates by domain level. Which reporting tab gives you a breakdown for the 10 most popular email providers?

Customer Lifecycle

Deliverability Reporting

Revenue Analytics

Trend Reporting

QUESTION 26
You want to collect data from contacts using forms. Which forms does SAP Emarsys Customer Engagement offer? Note: There are 3 correct answers to this question.

Change Profile

Consent Management

General Registration

Newsletter Registration

Product Subscription

QUESTION 27
You are an account owner. You are asked to add a new administrator with access to Smart Insight.
Which user role do you select?

Administrator

Operator

Account owner

BI administrator

QUESTION 28
You are using a general registration form on your website. You want to know how many new subscribers complete the form each day. Where can you find this information?

Smart Insight Data Quality

Top Performing Program widget

Registrations > Per Contacts Source

Database Growth widget

QUESTION 29
You want to prevent a specific coffee brand, “GALLO”, from being recommended on your website, although it will still be available to purchase. How can you do this?

Set available to false in product catalog for all products the brand.

Use command ([‘exclude’, ‘brand’, ‘is’, ‘ALL’]) on all pages.

Use command ([‘include’, ‘brand’, ‘is’, ‘GALLO’]) when requesting recommendations on coffee product

Use command ([‘exclude’, ‘brand’, ‘is’, ‘GALLO’]) when requesting recommendations on coffee products

QUESTION 30
You are using the SAP Emarsys Customer Engagement API to trigger an external event endpoint. What is missing (pixelated) from the API call below?

Event time

External event name

Campaign name

External event ID