Q46. What can you do with the UI adaptation at runtime (RTA) function?

Q47. From which systems can you perform initial and delta loads of customers, contacts, and consumers into SAP Marketing Cloud?

Q48. What applications can you use to bring extensibility-related developments from the quality to the production system within SAP Marketing Cloud?

Q49. You have two groups of business users in your company. The first group focus on creating the segmentation models and target group. The second group focus on creating and modifying e-mails and e-mail templates. Each group should only be able to access their own apps. What tasks need to be performed to achieve this? Note: There are 2 correct Answers to this question.

Q50. You are using the A/B testing feature of campaign management to maximize the efficiency of your e- mail campaigns. Which determination methods for identifying the winner email are supported in SAP Marketing Cloud? Note: There are 2 correct Answers to this question.

Q51. You want to customize e-mail content based on consumers buying behavior in the Web shop. Which settings do you need to change in the Content Studio

Q52. When working with the Lead Nurture Stream app, you can define multiple lead stages and multiple campaigns for each stage. What is the maximum number of stages that can be defined and the maximum number of campaigns per stage?

Q53. What are the main objects that make up the data model of SAP Marketing Cloud?

Q54. When working with the Lead Nurture Stream app, you can define multiple lead stages and multiple campaigns for each stage. What is the maximum number of stages that can be defined and the maximum number of campaigns per stage?

Q55. Which key figures can you use to evaluate the effectiveness of a recommended scenario?

Q56. A marketer wants to set up a daily run campaign with a dynamic target group of people who live in a specific region of a country. There is no customer data referencing that specific region in the system yet. What do you need to do to set up the campaign in advance?

Q57. How does SAP Marketing Cloud support services with long term agreements? Note: There are 2 correct Answers to this question.

Q58. Which of the following parameters can be defined for a campaign in the lead nurture stream? Note:
There are 3 correct Answers to this question.

Q59. You can perform extensibility on SAP Marketing Cloud with the help of the following activities: Export standard or custom business object tables to an SAP HANA system. Export an existing graphical calculation view along with the associated views and tables. Import the calculation views that are modeled in an SAP HANA system. Which app can you use to do these activities?

Q60. You want to register for an event where the e-mail address is required as an ID. A member of your family also wants to register using that same e-mail address. What do you need to configure to allow this to happen in SAP Marketing Cloud?

Q61. Your customer wants to integrate consumer master data from multiple source systems with differing data quality. What should you do to ensure that the most reliable data sources are given preference when the Best Record is built in SAP Marketing Cloud?

Q62. Your customer has requirements that can be fulfilled by creating custom fields in SAP Marketing Cloud. These fields will also receive data from an external application through SOAP services. Which business contexts support such an enhancement? Note: There are 3 correct answers to this question.

Q63. You are implementing SAP Marketing Cloud and want to integrate with another system. What is the recommended standard data load sequence to avoid data inconsistencies?

Q64. Which of the following are communication prerequisites for integrating SAP Marketing Cloud with public APIs? Note: There are 3 correct answers to this question.

Q65. You want to customize e-mail content based on consumers’ buying behavior in the Web shop. Which settings do you need to change in the Content Studio?

Q66. You want to import/export data to/from SAP Marketing Cloud. Which applications do you need to configure to use the standard APIs? Note: There are 3 correct answers to this question.