Q44. What are the three types of ingredients available for a recipe?

Q45. A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

Q46. What three features are used to support mobile web personalization?

Q47. A brand wants to do an ad-hoc export of a segment. What option could they use?

Q48. What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]

Q49. Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

Q50. What is the best practice naming convention for attributes?

Q51. A brand’s website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

Q52. Which two items can be included in the total engagement score calculation?

Q53. A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?

Q54. In the user interface what is the visual representation of the data about a single visitor including preference?

Q55. How does IS define web template?

Q56. What are the components of an interaction studio web campaign? [check]

Q57. What three components can a web developer define by pageType?

Q58. What are IS machine learning powered algorithms called?

Q59. How are anonymous visitors tracked?

Q60. What are two types that real time interaction management helps marketers to personalize the customer

Q61. What attribute and value is passed in the event API request for returning server sidecampaigns? [check]

Q62. Which ingredient shows a vistor products or content based on a “people like me” algorithm?

Q63. Which three components of a recipe are optional when configuring a new algorithm?

Q64. Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?

Q65. Which data feed integrates external system data into a user’s profile levargaing identity attributes?

Q66. Which scenario is a valid interaction studio use case?

Q67. Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?