410-101 Dumps Updated Nov 23, 2024 Practice Test and 152 unique questions [Q88-Q104]

NO.88 What is the main difference between brand marketing and direct response marketing within Facebook?
Select all that apply.
Choose only ONE best answer.

With brand marketing, Facebook tries to maximize conversions.

With brand marketing, Facebook tries to maximize impressions, reach and frequency.

With direct marketing, Facebook tries to minimize website conversions.

With direct marketing, Facebook tries to maximize mobile app installs.

Brand marketing is for top of the funnel marketing.

Direct Response is for top of the funnel marketing.

NO.89 You are running dynamic ads for an e-commerce site and have installed the Facebook Pixel; however, you are getting a warning that the pixel is not pairing with your client’s Product Catalog.
What can you do to fix this issue?
(Select three that apply)
Choose ALL answers that apply.

Go to your Business Manager and associated your pixel with the Product Catalog.

Install the Facebook pixel helper and make sure your pixel is detected

Go to the Product Catalog Preference API and troubleshoot your pixel

Create a new Facebook pixel and install the new pixel on your site

You need to run dynamic ads for the pixel to detect your Product Catalog

NO.90 What is the biggest difference between doing a 1% versus a 6% similar audience?
Choose only ONE best answer.

A 1% similar audience is optimized for similarity whereas a 6% is optimized for reach.

A 6% similar audience is optimized for similarity whereas a 1% is optimized for reach.

There is no difference. The 6% audience will only be a larger audience that excludes the 1% audiences.

A 6% would include several countries whereas a 1% would only include one country.

NO.91 You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean.
They have done some TV ads to market new segments in the US and Europe, but have not been able to get people who visit their website to book a week-long vacation.
Your client would like for you to encourage people who visited the website to complete a new transactions/purchase.
What type of ads would you launch in order to achieve this goal?
Choose only ONE best answer.

Traffic and conversion ads.

Traffic and store visit ads.

Post Engagement and brand awareness ads.

Conversion and traffic ads.

Video Views, lead generation, and traffic ads.

Conversion and product catalog sales / dynamic ads.

NO.92 You talk with your client and realize you need to automate the integration of offline events to properly measure the conversions.
What options do you have to automate the sales at the store with Facebook campaigns?
Select all that apply.
Choose ALL answers that apply.

Use a Point Of Sale provider to integrate offline conversions.

Use digital receipts instead of printed receipts to enable offline conversions.

Use website conversions to integrate with offline conversions.

Integrate your CRM system with your offline conversions.

Collaborate with another Facebook Marketing Partner in order to measure offline conversions.

NO.93 Which of the following statements is true about in-stream video placement?
Choose only ONE best answer.

Videos running on Facebook-only placement can be up to 90 seconds.

Videos running on Facebook only in-stream placement can be up to 45 seconds.

Videos running on Audience Network only in-stream placement can be up to 180 seconds.

Videos on Facebook and Audience Network in-stream placement together can be up to 90 seconds.

Videos on Audience Network only in-stream placement must have at least 5 seconds.

NO.94 Two ad sets within your brand campaign are not responding well.
The campaign has the following details:
* Objective: Run a triple-play message strategy to drive brand association, sales awareness, and product conversion to a specific offer.
* Target: 34-55 Male Executives.
* Asset: 5 images that will be delivered sequentially.
* Ad Type: Auction on Instagram.
What change should you make for the campaign to deliver the objective?
Select all that apply.
Choose ALL answers that apply.

You should change the ad type to sequential messaging.

You should change the placement to include Facebook.

You should change the target market to females.

You should change the bidding to reach and frequency.

NO.95 You are running an acquisition campaign for your client. Which of the following audiences apply for this campaign?
Select three that apply.
Choose ALL answers that apply.

Website Traffic through Facebook pixel audience

Core Audiences

Post Engagement Audiences

CRM customer database audience

NO.96 You are running a raffle for one of your clients who runs a tour operator. They are offering a limited free weeklong vacation family package to China.
The total value of the package is of $8,000.
Your community manager runs a video ad (boosted post) promoting the raffle with the following titles and subtitles:
* Title: Like our Page to automatically enter the raffle for a free trip to China
* Subtitle: Like this ad to see the video and enter the raffle
* After 2 hours of running the ad, you get a notification that Facebook rejected your ad.
What changes do you need to do to re-run the ad?
Select all that apply.
Choose ALL answers that apply.

Facebook does not allow you to request people to like a video to enter a raffle. You should change the subtitle to “Enter the raffle for a free trip to China.”

You should just change the image in the current post on your Fan Page and re-activate the ad.

You should hide the current post and post a new video with the new titles.

You should change the title so that it does not require people to like your client’s Fan Page.

NO.97 The agency your are working at just landed a big client. A record label who works with up-and-coming artists and has successfully launched careers of several artists.
You are on the team responsible for the launch of a new album recorded by an up-and-coming rock band.
They also plan to hold a multi-city tour in the next 4 months.
The record label has realized that in order to sell-out concerts, they need to maximize reach to audiences interested in “rock” for 1 month with multiple ads prior to the concert. You have video and image content as creative.
What are some of the recommendations you make for running these ads?
Select all that apply.
Choose ALL answers that apply.

You should use reach and frequency buying option and set frequency between 1-2 per week.

You should use reach and frequency buying option and set frequency between 5-6 per week.

You should use auction buying option and set frequency between 1-2 per week.

You should build a custom audience based on people interested in rock.

You should build a core audience based on people interested in rock related topics.

NO.98 You have a monthly budget of $10,000 to utilize across various campaigns for a retail client. Your social media manager over-spent $1,230 on the previous period. Your client is upset as you’ve spent more than the allocated budget and wants you to control the budget.
How can you ensure that this month you don’t go over your $10,000 budget?
Choose only ONE best answer.

Configure your campaign limit to $10,000

Set up a lifetime budget for your campaigns to $10,000

Set up your billing threshold to $10,000

Set up your account spending limit to $10,000

NO.99 What are three brand safety tools Facebook provides in order to block ads from your client from running alongside certain types of content?
Choose ALL answers that apply.

Opt-out of certain placements in order to remove showing ads in Instant Articles, In-Stream Videos or Audience Network.

Change your core audience’s interests to exclude certain content categories.

Block certain categories in your Ads Manager.

Create a document using Excel or Notepad with the Facebook Page URL’s you would like to block and then upload into Facebook.

NO.100 You’ve set up campaigns for an alcoholic beverage that wants to target college students in Sweden, US and Nicaragua. You’ve set up an ad set with the following audience characteristics:
People interested in music and party
Age range 18-26 years old
Countries: US, Sweden and Nicaragua
You’ve been running the campaign for 3 days but are not getting enough reach.
How do you fix this problem?
Choose only ONE best answer.

You need to expand your audience to people older than 26 years old.

You need to split the ad sets into different campaigns.

Each country should have its own audience and ad set.

You should invest more money and increase your budget.

You should change the interests in the audience completely.

NO.101 What roles within your Business Manager can view insights for your Page in Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

Page Analyst

Page Advertiser

Ad Account Admins

Fan Page Admins

Fan Page Analyst and Ad Account Admin

NO.102 What tools can you use to launch new campaigns on Facebook?
Select all that apply.
Choose ALL answers that apply.

Fan Page

Ads Manager

Power Editor

Facebook Marketing Partner

NO.103 n which platforms does the Facebook SDK work on?
Select all that apply.
Choose ALL answers that apply.

iOS

Android

Javascript

PHP

Unity

tvOS

3rd Party Tools

NO.104 An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You’ve set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who’ve visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.

You should increase attribution window to 7 days.

Change optimization from custom conversions to value optimization.

Run retargeting campaigns to people who have made purchased in the past 10 days.

Delete all remarketing campaigns